Do you want to see more patients in your clinic? But don’t know how? Do you want to know how digital marketing for dental clinics helps to generate more patient enquiries?
Don’t worry if you don’t know about how digital marketing help to generate more enquiries for your dental clinic. After reading the article you will know everything about how digital marketing for dental clinics helps to generate more leads.
In this article, we will give you the best digital marketing strategies for dental clinics. But before this let’s see why digital marketing for dental clinics is so important,
Let’s jump into the article
Why digital marketing is so important for Dental Clinic :
Nowadays, digital marketing plays a very important role for dentists to get clients or patients.
A dental patient is never in a hurry to find a good dentist. Firstly, Patients look for the best doctor nearby on the internet and then they take a decision.
They look for different ways to find a good dentist. Like they search on google, watch Youtube videos, and business directories, ask relatives, etc. Apart from this they also look for it on social media platforms like Facebook, Instagram, etc.
When a patient finds a dental clinic with good reviews about the dentist they certainly reach out to their website for further details. Patients prefer to go for a dentist who has a good reputation on the internet, and good reviews on the GMB (Google My Business). Digital Marketing for dental clinics helps to generate more patients. In addition, your digital presence helps to gain trust of your clients.
Here are the best digital marketing strategies for Dental Clinics: –
Google My Business (GMB) :
Have you ever wondered how you get the list of businesses around you along with their information on google just by typing “XYZ near me”? Well, all thanks to Google My Business (GMB).
Google My Business is a platform where you can list your business free of cost. GMB lets your business publish details like contact details, timings, reviews, maps, etc. This feature will help your patient to find your clinic. You can make your GMB profile even more attractive by displaying images of your clinic, this will help your potential clients clearly see what you are offering, which will eventually make them feel more confident in choosing you over other clinics.
You can collect reviews through GMB. This review will optimize your GMB profile and help to keep you in the first position on the GMB. So that the next time when someone searches “dental clinic near me” or “best dental clinic near me” your clinic appears on top.
Dental Clinic Website :
Imagine opening a door of a house and you see stuff all unorganized and messy. Will you like to enter that house? Certainly not at all. The same goes for your website, more than 90% of web users judge a business based on its website design. Being in the healthcare business you should make sure that your website is organised and professional yet attractive as it will represent you and your business. Put yourself in the visitor’s shoes while designing your website. Keeping your website updated is really important.
Essentials of a dental clinic website :
- Patient-centric Website
- Easy Navigation Signposts
- Call-to-action
- Contact information
- Appointment Details
- Dental Services Details
- Mobile Friendly
- Image Gallery
- Review and testimonial section
- Chat Bot
- Blog Section
- Google My Business Map integration & etc…
Always remember your website holds the capability to turn a potential customer into your loyal client.
Invest in Long-Term SEO :
SEO is the most important part of Digital Marketing for dental clinics. In this competitive era, every business wants to generate more leads and inquiries for their business. Through SEO you can generate more leads without investing too much money on your paid camping.
95% of People prefer or choose the option that appears at the top of google search results. SEO can help you generate quality leads for your business.
You need to invest your money in SEO for Long-Terms in order to maintain the top position on the search result. You need to update your website content continuously.
Email marketing :
Email marketing can be really helpful while doing digital marketing for dental clinics. With the help of email marketing, you can provide premium content to your existing clients. Also, here you can engage with your existing clients as well as generate new leads via email marketing. It will help to retain your customers too. Below are a few tips on how you can use email marketing for your benefit –
- Sending a follow-up email after a few days of the patient’s visit.
- Ask for reviews and feedback.
- Sending a mail containing new offers and discounts to attract new patients.
Blog Posting :
You must have heard that content is the king of any business. So, you need to post valuable content on your website. Blog posting helps you educate your visitors or reader and gives them a realistic idea of what you are offering, this builds trust between you and your patients.
It’s one of the best digital marketing strategies for dental clinics or dentists.
You can present your content through video on YouTube; you can post your content on a website or other social media platforms.
Social Media Marketing :
According to a report, 518 million people use social media in India. Social Media is the best platform to generate more enquiries for your clinic.
You can use social media in two ways for generating more enquiries for the dental clinic –
- You can run paid ads on social media for instant results. You can target a large number of social media users through paid social media ads. If you want to generate more leads or enquiries for your clinic our suggestion is that you must go for paid social media.
- You can create your clinic page on social media platforms like Instagram, Facebook, Twitter etc. through which you can keep your patients updated.
This is the most important and attractive strategy of digital marketing for dental clinics.
Video Marketing :
If you want to grab the attention of your potential patients, it is important that you deliver your valuable content in video form. According to Google, video content drives more traffic to your website or page. People watch over one billion hours of YouTube videos each day.
Video has become an important part of Instagram and Facebook. Also, videos influence people more than images or any other form of interaction.
For example, You can show the facilities of your dental clinic, what equipments are used to treat your patients, review of your existing clients sharing their experiences, etc. in video form this will help you in increasing your engagement and eventually generating more leads.
This is the most effective and proven digital marketing strategy for dental clinics.
ORM ( Online Reputation Management ) :
Online reputation management or ORM helps you to manage your brand image online, i.e keeping in check your clients reviews, queries, and suggestions. Just like any other business in dental marketing, online reputation management plays a crucial role. Around 70% of patients refer to online reviews before choosing the best dental clinic.
Conclusion
In today’s, world using traditional marketing is not enough, you have to prioritize digital marketing for your dental clinic in order to generate more customers. Apart from this using the right digital marketing strategies for dental clinics in the right way is really important because it can either make or break your business.
If you are still unsure or don’t really have an idea about how to start and what to do, you can consider hiring a digital marketing agency where experts will handle everything for you.
